Search engine optimization (SEO) is crucial for improving a website’s visibility and ranking in search engine results. Key SEO terms include keywords, which are the words and phrases users search for, and backlinks, which are links from other websites that improve a site’s authority. On-page SEO involves optimizing individual pages by improving content, meta tags, and images, while off-page SEO focuses on building the site’s authority through backlinks.
Other important SEO terms include the bounce rate, which measures how many visitors leave a site after viewing just one page, and organic search, which refers to non-paid search engine results. Mastering these terms is essential for anyone looking to optimize their website and improve its performance in search engine results.