Search engine algorithms are used by search engines like Google to determine the ranking of websites in search results. These algorithms evaluate various factors, such as relevance, quality of content, and website structure, to provide the most useful results to users. Search engine optimization (SEO) strategies are designed to align with these algorithms to improve website visibility.
One of the most important ranking factors is the quality of content, which should be relevant, informative, and engaging. Other factors include backlinks from authoritative websites, mobile-friendliness, and site speed. Understanding how search engine algorithms work can help businesses and content creators optimize their websites for better search rankings.