Search engines like Google, Bing, and Yahoo use complex algorithms to determine how websites are ranked in search results. These algorithms evaluate various factors, including relevance, content quality, backlinks, and user experience. Websites with high-quality, informative content and a good user experience are more likely to rank higher on search engine results pages (SERPs).
Search engine optimization (SEO) strategies are designed to help websites improve their rankings by optimizing on-page elements, such as keywords, meta descriptions, and site structure, as well as off-page factors like backlinks. Understanding how search engines rank websites is essential for businesses and content creators looking to improve their online visibility and attract more traffic.